Comments on: What is the flavor of life? http://moo.plaidcow.net/2004/04/what_is_the_flavor_of_life Thu, 20 Nov 2008 20:52:44 +0000 http://wordpress.org/?v=2.7-beta2-9621 hourly 1 By: Sweetarts http://moo.plaidcow.net/2004/04/what_is_the_flavor_of_life/comment-page-1#comment-26 Sweetarts Sat, 12 Aug 2006 21:35:09 +0000 http://moo.plaidcow.net/wp/?p=74#comment-26 <p><strong>Sweetarts</strong></p> <p>Theres even a reference to a mysterious "Base" group purported to have recorded two Chewy Sweet Tart CandiesS...</p> Sweetarts

Theres even a reference to a mysterious “Base” group purported to have recorded two Chewy Sweet Tart CandiesS…

]]> By: WorldMaker http://moo.plaidcow.net/2004/04/what_is_the_flavor_of_life/comment-page-1#comment-25 WorldMaker Mon, 19 Apr 2004 23:48:25 +0000 http://moo.plaidcow.net/wp/?p=74#comment-25 <p>Sounds like some marketer's idea to distinguish it from, say, "red punch" or "pink punch" or "hawaiian punch" or "puke-like sienna punch"... It just goes to show that marketers are stupid. You can't pick arbitrary adjective and noun and call it taste. Maybe they are trying to imply it tastes something like "punch" that you might drink. But does the blue make it any (more or less) punchier? </p> <p>Jelly Belly can do it, because they tend to be somewhat original about, and people pay (dearly) for that sort of originality. The sad thing is, it isn't as if it is restricted to just SweeTarts... you could probably point to a random sweet in a store nowadays and come quickly to halt at the odd choices of words that were determined by some marketing survey or marketer in a suit with a cheap degree.</p> <p>Another for instance: what is "blue raspberry"? Have you ever seen a real blue raspberry? Does the blue make it more raspberry? Less? Would you rather buy raspberry or blue raspberry given the choice?</p> <p>Perhaps it was done to distinguish the raspberry from the other dark-red colored flavors, but to tell you the truth, I think that some people actually do think that "Blue" is a taste. I've joked about it before, actually.</p> Sounds like some marketer’s idea to distinguish it from, say, “red punch” or “pink punch” or “hawaiian punch” or “puke-like sienna punch”… It just goes to show that marketers are stupid. You can’t pick arbitrary adjective and noun and call it taste. Maybe they are trying to imply it tastes something like “punch” that you might drink. But does the blue make it any (more or less) punchier?

Jelly Belly can do it, because they tend to be somewhat original about, and people pay (dearly) for that sort of originality. The sad thing is, it isn’t as if it is restricted to just SweeTarts… you could probably point to a random sweet in a store nowadays and come quickly to halt at the odd choices of words that were determined by some marketing survey or marketer in a suit with a cheap degree.

Another for instance: what is “blue raspberry”? Have you ever seen a real blue raspberry? Does the blue make it more raspberry? Less? Would you rather buy raspberry or blue raspberry given the choice?

Perhaps it was done to distinguish the raspberry from the other dark-red colored flavors, but to tell you the truth, I think that some people actually do think that “Blue” is a taste. I’ve joked about it before, actually.

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