In a Fix : Sponsored Television

May 31st, 2005 | Tags:

One of the television shows that I still watch regularly is TLC‘s In a Fix. In the recent “Desert Dreams” episode, they deviated from their standard “You’re going away for three days at [expensive hotel] for rest and relaxation…” in favor of “And the details of your getaway can be found in this Expedia envelope…”

It’s not that I mind product placement in television shows (it could be the wave of the future), but you have to make a it just a little less obvious. Perhaps they should just stick to one of the cast members going to the hardware store each episode so that they can get their Discover Card swiped. (And who is allowing these cast members to use J. A. Webb’s Discover Card anyway?)

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