Charge What They Are Willing to Pay
Regarding the Consumerist post on United: Did We Say $25 For The Second Bag? How About $50:
United Airlines is finally implementing a policy where those who cost more to fly, pay more to be able to do so. This doesn’t seem like such a bad thing to me. If you think it is too much, then don’t fly.
The goal of UAL is to make money. If they can get rid of the most costly customers to fly (and still have enough to fill the planes), they make more money. It seems like a pretty easy connection to make.