GoodGuide and the Lazy Consumer
Regarding the LifeHacker post on GoodGuide Evaluates Environmental Impact of Your Purchases:
Faced with buying one product over a nearly identical one, the majority of people would choose the one that’s cheaper. Many people talk about how much they want to support the environment and other humanitarian causes, but the almighty dollar usually wins out.
If they are the same price, then they are likely to pick the one that will make them look the best to their friends. If this type of information was made “easy to get” (like ratings shown on Amazon) and transparent to the consumer, I can’t see many people going off to visit a site every time they want to buy something.