Apple vs. Woolworths

October 5th, 2009 | Tags: , ,

There has been a bit of an outcry about [Apple suing Woolworths][1] over their updated logo. While some lawsuits are clearly frivoulous, I think this one has a bit more meat to it. Let’s ask a few questions:

* Does the Woolworths logo look like an apple? **Yes**
* Will they brand computers or other home electronics with this logo? **A distinct possibility.**
* Would the average consumer be confused? **Definitely**


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