Apple vs. Woolworths

October 5th, 2009 | Tags: , ,

There has been a bit of an outcry about Apple suing Woolworths over their updated logo. While some lawsuits are clearly frivoulous, I think this one has a bit more meat to it. Let’s ask a few questions:

  • Does the Woolworths logo look like an apple? Yes
  • Will they brand computers or other home electronics with this logo? A distinct possibility.
  • Would the average consumer be confused? Definitely
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