Moo! The Musings of a Plaid Cow

According to their ad jingle: “Trust [Sleepy’s][sleepy], for the rest of your life”.

Why for the rest of your life? Is it going to be short after you sleep on one of their mattresses? Why not “Trust [Sleepy’s][sleepy], for the rest of your nights”?

[sleepy]: http://www.sleepys.com/