Truth in Advertising
George Martel, the Chief Operating Officer of [Woburn Toyota][], notes in his new radio commercials that all dealers pay the same price for their new [Toyota][]s and that his dealership is dedicated to advertising in a clear and understandable manner.
Apparently he finds the advertising of [Boch Toyota][] to be deceptive. Ernie Boch Jr, of [Boch Automotive Enterprises][], says in their advertising that “Nine times out of ten I can sell you a new [Toyota][] for less, because our costs are less. We have no mortages and pay cash for our new [Toyota][]s.”
Apparently George thinks that the price of raw materials ([Toyota][]s) is the only expense that a business has that affects the final price of the new [Toyota][]. I’m not sure that I would actually want to buy a [Toyota][] from a company that thinks customers are that stupid, even though they may be right.
[Woburn Toyota]: http://www.woburntoyota.com/
[Toyota]: http://www.toyota.com/
[Boch Toyota]: http://www.bochtoyota.com/
[Boch Automotive Enterprises]: http://www.boch.com/